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A.S. Watson Group brings holiday cheer and support to people in need around the world. Watsons China and Philippines collaborated with Operation Smile to offer surgery for children with a cleft lip and palate. Their Hong Kong counterpart sold masks to support youth sports through the efforts of InspiringHK Sports Foundation, a local charity. Kruidvat raised funds for children’s hospitals in the Netherlands. Superdrug collaborated with Beauty Banks (supporting people living in hygiene poverty) to collect donations for the underprivileged. The Perfume Shop sold personalised ribbons for customers to show their support for Alzheimer’s Research UK and the Marie Keating Foundation (supporting cancer awareness in Ireland).