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Watsons’ ninth-generation store design ethos is transforming stores into experiential spaces, making the most of their O+O strategy and aligning Watsons with customers’ green hearts. Delivering human connection and a commitment to environmental stewardship is incorporated into features in stores from Hong Kong to Türkiye.  

A.S. Watson has announced the adoption of a comprehensive framework to make every store, staff member and customer around the world a steward of the earth. The Greener Stores Global Framework touches every aspect of the business including store design, construction, operations and maintenance. There are also elements to encourage customers to bring greener practices into their everyday lives. One set of practical measures that has been achieved are Greenhouse Gas (GHG) emission targets. A 40% reduction (from a 2015 baseline) in GHG emissions, targeted for the end of 2030, was beaten by the end of 2021! New targets have been set for A.S. Watson operations, supplier inputs and upstream transportation and distribution.  

A.S. Watson’s luxury perfumery and cosmetics brand Marionnaud will create five crossover stores with Watsons China in Shanghai, Wuhan, Xian and Chongqing. Beauty lovers will be able to experience new products from around the world in dedicated “experience spaces”, to discover their new look and maybe even a new signature scent.