Superdrug is stepping out beyond health and beauty, adding 60 fashion brands to its online marketplace. The high-street staple is leaning into lifestyle as part of its 2025 growth strategy, focusing on growth in shopping variety and physical stores.

Handpicked for popularity and inclusive sizing, the fashion lineup is aimed at creating a one-stop shop experience. With a loyal and highly engaged customer base, Superdrug’s bet on fashion could be its most stylish play yet.

Superdrug has marked 60 years in the health and beauty retail business, celebrating six decades of growth and innovation. Founded in 1964 with a single store in London, the brand has expanded to over 780 stores and 180 pharmacies across the UK and Ireland. To commemorate this achievement, Superdrug hosted a series of events, including a lucky prize draw and competition for its 18 million loyalty members. From its humble beginnings, Superdrug has evolved into a trusted name, serving communities with a wide range of products and services. After 60 years, it’s clear that customers and colleagues alike are still inspired by “That Superdrug Feeling”.  

In alignment with A.S. Watson’s Greener Store Global Framework, Superdrug plans to refit 70 existing stores this year by using environmentally friendly materials to replace its shop front, flooring and ceiling with biosoluble mineral, clay and starch. The new design will also improve energy conservation and waste management, and the signage will be fully recyclable.

In Malaysia, Watsons has launched its first greener store: the Tropika at Bukit Jalil. The store has over 700 sustainable choices products. They’re also piloting Watsons Malaysia’s first in-store recycling platform where customers can recycle packaging materials from products bought at Watsons.

The promise of telemedicine is being delivered by A.S. Watson from the UK to Asia. Patients can jump the queue to see doctors in minutes and get home delivery of medicines. The days of reading year-old magazines at the doctor’s clinic are done – online medicine is being delivered NOW!
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Superdrug Marketplace will be the place to find unique products never-before-seen on the shelves of Superdrug. Innovative start-ups will be able to showcase and sell their products on the new online platform. Hundreds of start-up products are being introduced to customers through the new website, giving these savvy retailers a shot at becoming rising stars in their own right.

Superdrug’s nurses are taking on the toughest COVID-19 has to offer by volunteering to serve on their nation’s front lines, fighting the disease.
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