When a dutiful Hong Kong son steps away from a parent-blessed path, the motivation must be strong. But Nelson Ng – now Dr Ng – made a discovery deep within himself that sparked a drastic pivot in his life’s direction.

Watsons has introduced “The Watsons Family”, a character-driven intellectual property (IP) to revolutionise customer engagement across Asia. The initiative introduces 16 “family members” inspired by MBTI personality types, reimagining Own Brand essentials as endearing collectibles. Flagship characters Sunny, Kilo and Flora headline the rollout with vibrant in-store visuals, online social campaigns, and a meet and greet event. With Asia’s IP-related products market surging in 2024, Watsons is tapping into booming demand by transforming everyday wellness into joyful and emotionally engaging experiences.

3 Austria has hit refresh with a sleek, new brand identity. While keeping its signature elements such as the colour blue, and the same fonts and diamond motifs, the company has added lime and purple to the palette, revamped its imagery for a more emotional punch, and even debuted a new audiovisual logo for marketing communications. The rebrand also touts a new promise to put customers first with “Live to the Power of Three”, a pledge that can be adapted for different campaigns. Instead of one-size-fits-all, 3 is honouring the individuality of its customers.