3 Austria has hit refresh with a sleek, new brand identity. While keeping its signature elements such as the colour blue, and the same fonts and diamond motifs, the company has added lime and purple to the palette, revamped its imagery for a more emotional punch, and even debuted a new audiovisual logo for marketing communications. The rebrand also touts a new promise to put customers first with “Live to the Power of Three”, a pledge that can be adapted for different campaigns. Instead of one-size-fits-all, 3 is honouring the individuality of its customers.

3 Ireland’s partnership with Arranmore Island Council is paying off big time. Since launching Ireland’s first offshore Digital Hub in 2019, the island has gone from one remote worker to 18% of its population now working remotely. In May, 3 Ireland returned to see its 5G Business Broadband in action, delivering reliable, high-speed internet via a wireless leased line to the mainland. Locals call the partnership “priceless”, transforming this once-isolated community into a thriving hub for modern work. For Arranmore, connectivity isn’t just faster – it’s a lifeline to the future.  

The Green Hong Kong Green campaign, a joint effort between HK Electric and a local green group, the Conservancy Association, has focused on showcasing the biodiversity of Hong Kong in 2024. Through various activities, including an online tour of natural habitats, the programme aimed to raise awareness and engage the public in biodiversity conservation. Experts revealed through a coral survey near Lamma Power Station that it is a thriving habitat for coral species. By showcasing local natural treasures, Green Hong Kong Green is fostering a deeper appreciation for nature and the importance of its protection.