Meet 3’s Animal Stars

Channelling the famous disco moves of Michael Jackson, Socks moonwalks across a picturesque Scottish field. The adventurous ad’s uniqueness earned it a spot in Brits’ nostalgic mindscape, cementing the brand in their emotional memories.

3 UK’s “the pony” campaign featuring a Shetland pony moonwalking to the 80s track Everywhere by Fleetwood Mac was a major viral hit in March 2013, surpassing 20 million views on YouTube, beating out the Harlem Shake to top viral charts at the time.

Silly shots can be serious business. The ad cut through traditional telecoms marketing, driving a 67% increase in positive online sentiment and helping reposition 3 as a “network built for the internet” rather than just a 3G network.

First introduced as 3 Ireland’s unlikely star, the award-winning bearded dragon returned in 2023 to celebrate the joy and freedom arising from the seamless connection that 3 Home Broadband provides.

High consumer recognition and association with the brand earned Jeff a return to tell the 3 Ireland story.

Jamming to Joan Jett’s classic track I Love Rock ‘n’ Roll !, Jeff’s charm puts an endearing – and now familiar – face on 3 Ireland’s technological and commercial offering; the pathos to support the logos.

He has been a recurring character in 3 Denmark’s television commercials since 2014, perhaps the brand’s most distinctive IP.

The 3 dog is a loyal companion at his surfer’s side as they roam West Denmark in a Kombi van. The campaign invites viewers into a laid-back universe where connection means freedom, not hassle, for coverage stretches as far as the horizon.

This lovable and memorable sidekick delivers the message to customers that the 3 life is worry-free, no matter where they roam, especially with 3 as their companion.

Years on, 3’s visual language continues to live beyond its airtime. These mascots endure as quiet proof that creativity, when it truly connects, leaves a lasting imprint.