From Socks the moonwalking pony to Jeff the bearded dragon with a mind of his own and 3 “Dog”, the surfer’s sidekick

From the highlands to sandy beaches to fully connected homes, meet these cute critters that have captured hearts and screens across Europe. 3 has brought its brand to life with these unexpected animal stars, each with its own personality, setting and story to tell. Strong networks get people connected. Strong stories make them remembered.
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3 UK has just delivered a market first in home broadband: an external 5G Home Broadband Hub, connecting 1.7 million additional households to its ultra-fast network.

This new solution expands 3’s 5G footprint, delivering the fastest and most reliable home internet without old tech headaches: no landline, no engineer, no waiting. Just plug in and stream, game or work at lightning speed on the UK’s fastest 5G network.

With this release, 3 is redefining broadband access, making it easier than ever for customers to enjoy high-performance internet without installation delays. Whether you’re in a city flat or a rural home, this next-gen hub is built to keep you effortlessly connected.

3 UK is holding on to its title as the fastest 5G mobile network in the country, according to Ookla’s latest Speedtest report for Q3–Q4 2024. With median download speeds of 236.25Mbps and uploads at 12.94Mbps, 3 continues to outperform its rivals.

Mobile data performance is always shifting due to factors such as location, type of device and even the weather. Despite unpredictable conditions, 3 still sets the gold standard for UK 5G performance, ensuring that customers get ultra-fast connectivity, whether they’re streaming, gaming or working on the go.

3 UK has become the first mobile network operator to offer Continuing Professional Development (CPD) qualifications to provide education for digital skills nationwide. Through its Three Discovery programme, the company has launched free CPD-certified workshops to help bridge the digital divide across communities.

With 4.4 million UK adults lacking basic digital skills (and 1.5 million with none at all), Three Discovery’s workshops aim to change that by covering essentials such as online safety, communication tools and problem-solving. Led by industry pros, these sessions are designed to be accessible and practical. As well as this, participants walk away with certification that will boost their employability.  

In a bid to tackle mental health stigma, 3 UK and 3 Ireland launched the #TalkMoreThanFootball campaign in April. Teaming up with former Republic of Ireland and Chelsea footballer, Andy Townsend, the initiative encourages fans to open up beyond the pitch. During the campaign launch in Dublin, Townsend announced two more years of 3 Ireland’s partnership with Aware.

According to recent research on football fans by 3 in the UK, over two-thirds have struggled with their mental health, whilst one in three has never spoken to anyone about it. In Ireland, 56% of football fans have experienced a mental health disorder, whilst 26% have never spoken to their family or close friends about their experiences.

To help tackle the cause, Hollywood tough guy Vinnie Jones delivered a team talk in partnership with Chelsea FC, Aware in Ireland and Samaritans in the UK to further the push for open dialogue on mental health.  

3 UK has completed the construction of over 100 sites to help bring its national geographic 4G coverage to 90% of the country and to hit 95% coverage by all UK mobile network operators by 2026.

The Shared Rural Network (SRN) is a £1 billion programme supported by the mobile industry and the UK government that aims to improve connectivity in the UK’s most rural locations. Sixty-five of 3’s 100 SRN sites have been deployed across Scotland, providing coverage for 12,500 premises across nearly 2,000 square kilometres of the UK’s most remote locations.  

CK Hutchison’s Global Climate Action Conference is the first gathering of business CEOs to share how they are setting targets, taking action and proving their accountability on reducing their carbon footprint. Sphere’s three-part series on the Conference provides a sense of what was covered in depth for over 400 team members at the online event.
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Port of Felixstowe’s 5G plans not only put the power of massive dockside cranes in the delicate digits of desk-driving derrick directors, but also connect a legion of sensors to help train AI that could save Hutchison Ports millions of pounds in maintenance efficiency.
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3 UK is increasing the bandwidth of disadvantaged children to make homeschooling possible through a partnership with the government’s Get Help with Technology programme. Schools can request free additional data for children who don’t have Internet service at home, to ensure they can keep up with classes in the COVID-19 era. In Ireland, 3 distributed 10,000 free ‘All you can eat’ SIM cards in February with unlimited data to help schoolchildren stay connected until the end of the school year.