Trekpleister, AS Watson’s health and beauty brand in the Netherlands, has launched its new concept stores in two towns, Putten and Bodegraven. The new concept prioritises the O+O (Offline plus Online) customer experience. These stores are the pioneers that future stores will follow, both in concept and layout. They feature a fresh and stylish beauty corner, as well as a new cashier area with a digital screen. Additionally, the stores are fully equipped with LED lighting, demonstrating Trekpleister's commitment to accelerating sustainability efforts. Keep it fresh, Trekpleister!