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3 Hong Kong is leading among telco operators as the first to announce the activation of 700MHz band spectrum mobile phone base stations. This wavelength of spectrum allows for ultra-strong penetration providing 5G coverage. It means better coverage in both less densely populated rural areas and urban areas with intense building coverage. The base stations were activated at midnight on 30 June to celebrate the 25^th anniversary of the establishment of the Hong Kong Special Administrative Region on 1 July 1997.  

3 Hong Kong has opened the first-ever virtual retail store by a digital operator on the metaverse platform Voxels, best known for supporting the arts community and NFT displays. 3 Hong Kong’s virtual ambassador, Meta Boy, will ‘live’ in the store and provide visitors with information on 3 Hong Kong products and services. Join 3 Hong Kong in the metaverse!