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3 Ireland has opened its fiftieth Lifestyle Store in the town of Dungarvan, County Waterford. The Lifestyle Store revolutionises how customers engage with technology, creating an exciting, interactive shopping experience for customers in-store. The shop proudly supports many Irish brands in its stock of over 100 products, offering a diverse selection to meet modern tech needs. This significant store opening underscores 3 Ireland’s success as a national telecom, using innovative means to enhance its customer service and product offerings. With each store, 3 Ireland continues to set a new standard for tech retail in the country, enriching everyday life with its Lifestyle Store products and services.

In a bid to tackle mental health stigma, 3 UK and 3 Ireland launched the #TalkMoreThanFootball campaign in April. Teaming up with former Republic of Ireland and Chelsea footballer, Andy Townsend, the initiative encourages fans to open up beyond the pitch. During the campaign launch in Dublin, Townsend announced two more years of 3 Ireland’s partnership with Aware.

According to recent research on football fans by 3 in the UK, over two-thirds have struggled with their mental health, whilst one in three has never spoken to anyone about it. In Ireland, 56% of football fans have experienced a mental health disorder, whilst 26% have never spoken to their family or close friends about their experiences.

To help tackle the cause, Hollywood tough guy Vinnie Jones delivered a team talk in partnership with Chelsea FC, Aware in Ireland and Samaritans in the UK to further the push for open dialogue on mental health.  

Electric Picnic is Ireland’s biggest music festival and it is powered by 3 Ireland! The headline sponsor kept partygoers in touch as they rocked it out to headliners like Billie Eilish, The Killers, Wet Leg and Paulo Nutini. In 2023, the festival experienced a 92% increase in data usage by Three customers, including a ginormous 378% increase in 5G traffic. Three carried 40% of all data downloaded at the festival and partygoers made over 1.5 million calls and uploaded countless videos to social media to bring the festival to the world via the 3 Ireland network!  

3 Ireland is undertaking a number of initiatives to promote sustainable mobile phone use. ThreeRecycle provides cash incentives to encourage mobile phone users to turn in their mobile phones, tablets and electronic wearables to save them from landfill. They are also replacing normal plastic SIM cards with eco-SIMs made from recycled polystyrene waste. 3 Ireland is excelling at making the circular economy real!

3 Ireland has been named the fastest in Ireland! It has won the fastest mobile service for a fourth year in a row and the fastest 5G network for a third year in a row. Ookla, the award-bestowing body, is the global leader in fixed broadband and mobile network testing applications, data and analysis and conducted speed tests in the first half of 2023.

CK Hutchison’s Global Climate Action Conference is the first gathering of business CEOs to share how they are setting targets, taking action and proving their accountability on reducing their carbon footprint. Sphere’s three-part series on the Conference provides a sense of what was covered in depth for over 400 team members at the online event.  

From Austria to Ireland, Ookla says 3 beats the rest for speed. Ookla, the global leader in fixed broadband and mobile network testing applications, data and analysis, presents its annual Speedtest awards every year. For the third year in a row, Drei Austria has been deemed the fastest 5G network in Austria. It celebrated with an ad campaign that treated German speakers to witty wordplay to highlight the win. 3 Ireland won its national contest for the fastest network for a fourth year in a row and the quickest 5G network for a third time.

3 Ireland’s offering is expanding on the Emerald Isle as part of a nationwide upgrade, with €27 million being invested in its retail stores. New outlets have opened in counties Carlow, Dublin, Sligo, Wicklow, Galway, Donegal, Louth and Kerry as part of the upgrade of customer offerings and retail stores. There are now many more ways for the Irish to connect to Three!

3 Ireland has partnered with Cellnex to improve connectivity in the village of Windgap in County Kilkenny. The local community had spoken out about poor mobile signal and limited broadband options which was having a negative impact, especially for families home schooling and working from home during COVID-19 lockdowns.

3 Austria has once again been crowned the fastest 5G mobile network in Austria at Ookla’s annual ranking of mobile phone companies measured by their upload and download speeds for customers. Continuing its winning ways, 3 Ireland reigns supreme as the fastest provider on the Emerald Isle for both fastest mobile network and fastest 5G network. The increased caseload from the COVID-19 pandemic couldn’t slow them down during the measurement period in the first half of 2021. Ookla is the global leader in fixed broadband and mobile network testing applications, data and analyses.

3 Ireland has joined 60 other domestic and international firms to help the country reach its goal of becoming a net zero carbon state by 2050. The operator has committed to record its direct and indirect emissions, reduce direct emissions, work to minimise supply chain emissions, and to report on its progress in a formal annual report. 3 Ireland formed the Green Team, an internal, cross-department team, to work on these commitments as well as a variety of other initiatives that promote sustainability awareness and action across the company. The Emerald Isle is getting a green boost from 3 Ireland’s passionate Green Team!

2020 marked the launch of 3 Ireland’s 5G network, which is available in every county in Ireland, for consumers and businesses alike. 3 Austria’s 5G roll-out saw the implementation of the nation’s first full inside-and-out 5G office tower in Vienna. The new Peak Vienna building has 1GB per second rates of transmission – even in stairwells and the basement – powered by 5G minicells.

Wind Tre and 3 Ireland were both winners of the Ookla Speedtest Award as the fastest operators in their respective countries. Wind Tre’s network was named the fastest in Italy in 2020, and 3 Ireland picked up the pace in the second half of the year to overtake competitors in its home country. Ookla, the Seattle company behind Speedtest, is the global leader in fixed broadband and mobile network testing applications, data and analysis.

3 UK is increasing the bandwidth of disadvantaged children to make homeschooling possible through a partnership with the government’s Get Help with Technology programme. Schools can request free additional data for children who don’t have Internet service at home, to ensure they can keep up with classes in the COVID-19 era. In Ireland, 3 distributed 10,000 free ‘All you can eat’ SIM cards in February with unlimited data to help schoolchildren stay connected until the end of the school year.  

3 Ireland users can now access 5G on what is the country’s largest 5G network, following its September launch. Coverage is currently available in certain areas of every county – via 315 sites – and this will continue to grow with 500 more sites going live this year.