07.2025
CKDelta AI technology supercharges vulnerable customer services
CKDelta is an AI software business within the CK Hutchison Group. Its product, ∆Priority, shows technology can have a heart. It uses advanced machine learning to identify vulnerable customers, such as the fuel poor, who can benefit from programmes like the Priority Services Register (PSR) and Leaving No One Behind network. By combining over 30 datasets – including smart metre data, payment history, telecoms and socio-economic indicators – it creates a unified vulnerability profile for each customer. The models are continuously retrained to reflect real-world changes and ensure accuracy.
This AI-driven approach has identified over 400,000 vulnerable customers and improved CKDelta’s engagement strategy effectiveness by 30%. ∆Priority enables proactive, personalised support at scale, setting a new standard for ethical, data-led customer care.
