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Year
Business Unit
01.2024
Biz in Brief

3 Ireland energises the Emerald Isle with an Electric Picnic

Electric Picnic is Ireland’s biggest music festival and it is powered by 3 Ireland! The headline sponsor kept partygoers in touch as they rocked it out to headliners like Billie Eilish, The Killers, Wet Leg and Paulo Nutini. In 2023, the festival experienced a 92% increase in data usage by Three customers, including a ginormous 378% increase in 5G traffic. Three carried 40% of all data downloaded at the festival and partygoers made over 1.5 million calls and uploaded countless videos to social media to bring the festival to the world via the 3 Ireland network!  

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