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Business Unit
Biz in Brief

Trekpleister is Putten its best foot forward in the Netherlands

Trekpleister, AS Watson’s health and beauty brand in the Netherlands, has launched its new concept stores in two towns, Putten and Bodegraven. The new concept prioritises the O+O (Offline plus Online) customer experience. These stores are the pioneers that future stores will follow, both in concept and layout. They feature a fresh and stylish beauty corner, as well as a new cashier area with a digital screen. Additionally, the stores are fully equipped with LED lighting, demonstrating Trekpleister's commitment to accelerating sustainability efforts. Keep it fresh, Trekpleister!  


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